F09 -- Empathy Simulator
Simulates how different audience segments would perceive and react to political messaging, helping campaign teams refine their communication strategies before public release.
Key Features
- Persona modeling: Define audience personas with demographics, concerns, values, and communication style preferences.
- Multi-persona simulation: Test messaging against multiple personas simultaneously.
- Reaction analysis: Each persona provides a simulated reaction with sentiment, key concerns, and a persuasion score.
- Aggregate insights: Summary view across all personas identifying which segments respond positively and which need different messaging.
- Iterative refinement: Revise messaging and re-simulate to track improvement.
- Pre-built personas: Library of common voter archetypes ready for immediate use.
Server Functions
| Function | Endpoint | Description |
|---|---|---|
simulate_reactions | empathy/simulate | Simulate persona reactions to a policy text |
list_personas | empathy/personas | List available personas |
create_persona | empathy/create-persona | Create a custom persona |
get_simulation | empathy/get-simulation | Retrieve a past simulation result |
list_simulations | empathy/list-simulations | List past simulation results |
Persona Structure
Each persona is defined by:
- Name: A descriptive label (e.g., "Suburban Parent")
- Demographic: Age range, location type, income bracket
- Concerns: Top issues they care about (education, taxes, safety)
- Values: Core value drivers (family, independence, community)
- Communication style: Preferred tone (formal, conversational, data-driven)
Reaction Output
For each persona, the simulation returns:
- Reaction: A paragraph describing how this person would likely respond
- Sentiment: positive, negative, neutral, or mixed
- Key concerns: Specific concerns the messaging raises or addresses
- Persuasion score: 0.0 to 1.0 indicating how persuasive the message would be
UI Components
- Empathy simulator (
/empathy): Text input for policy messaging with persona selection grid. - Reaction cards: Visual display of each persona's reaction with sentiment indicators and persuasion meters.
- Aggregate summary: Cross-persona overview highlighting strongest and weakest audience segments.
- Persona manager: Create and edit custom personas.
Database Tables
personas-- persona definitions with demographics, concerns, valuesempathy_simulations-- simulation results with reactions per persona (jsonb)