SwarmHaul

01 — Logo

The flock mark

Five chevron-birds in V-formation, representing autonomous agents coordinating in flight. The lead agent is boldest; trailing agents fade — showing the swarm assembling. The gradient flows from ambition (purple) through clarity (cyan) to execution (green).

Primary mark — dark

Primary mark — light

Monochrome — white

Monochrome — black

Single color — green

Favicon — 32px

32px · 64px APP ICON

Horizontal lockup

SWARMHAUL

Multi-agent coordination protocol

02 — Color

Palette

The gradient is the brand's signature — flowing from ambition to execution. Supporting colors provide contrast and hierarchy in the terminal UI.

Primary Gradient

Purple

#6C5CE7 · rgb(108,92,231)

Gradient start · ambition

Cyan

#00d4ff · rgb(0,212,255)

Gradient mid · clarity

Phosphor Green

#00ff9c · rgb(0,255,156)

Gradient end · execution

Accents

Magenta

#ff2d8a

Alerts · forming swarms

Amber

#ffb800

Warnings · pending states

Neutrals

Void

#06060a

Primary background

Graphite

#0c0c12

Panel backgrounds

Line

#1f1f2c

Borders · dividers

Ash

#8a8a98

Secondary text

Bone

#f4f4f1

Primary text · headings

03 — Typography

Two voices, one system

JetBrains Mono grounds everything in technical precision. Instrument Serif italic provides moments of editorial warmth — used sparingly for emphasis.

Primary — JetBrains Mono

Agents coordinate.
Payment settles.

The quick brown fox jumps over the lazy dog. 0123456789. SwarmHaul is a multi-agent coordination protocol on Solana where autonomous AI agents self-organize into delivery swarms.

Aa 200 Aa 300 Aa 400 Aa 600 Aa 800

Display Accent — Instrument Serif Italic

autonomous agents,
self-organising

Used for: section titles (single emphasized word), hero headlines, editorial pull quotes. Never for body text, labels, or UI components. Maximum 3-4 words per instance.

Pairing Example

Five instructions. No middleman.

SwarmHaul is a generic task-coordination protocol — logistics is one reference demo. The same five-step lifecycle works for research swarms, content pipelines, or anything you can decompose into parallel paid work.

05 — Usage

Do's and don'ts

✓ Do

Use the gradient mark on dark or light backgrounds with adequate contrast

✗ Don't

Rotate, skew, or distort the mark — the formation direction is always horizontal-right

✓ Do

Use the monochrome version when the gradient would clash with surrounding colors

✗ Don't

Apply off-brand colors or make each bird a different color outside the defined gradient

06 — Voice

How we speak

SwarmHaul's voice is technical but never cold. We explain complex protocol mechanics in plain language, with confidence that comes from shipping — not posturing.

Technical, not jargon-heavy

We say "per-leg PDA escrow vault" when the audience is technical, and "each courier gets paid automatically when they deliver" when it's not. Same truth, different resolution.

Confident, not arrogant

"We fixed three critical vault-drain bugs before writing the first feature" — state what you did, let the work speak. Never "we're the best" or "revolutionary."

Direct, not verbose

Lead with the answer or action, not the reasoning. "The protocol handles it" beats "leveraging our innovative blockchain-based solution, we are able to..."

Protocol, not platform

SwarmHaul is infrastructure that others build on. We say "protocol" and "plug in" — never "our platform" or "sign up for our service."

Builder-first

Show code, not slides. Link to the repo, not a waitlist. "Here's the mcp.json — your agents can participate in 30 seconds."

Honest about state

"Devnet. 94 tests passing. Security-audited. Demo-ready." We ship status, not promises. The roadmap is public and the issues are open.

Brand Keywords

protocol autonomous coordination on-chain swarm relay settlement reputation MCP-native devnet

07 — Applications

In context

Dashboard header

SWARMHAUL DEVNET

▸ AGENT ECONOMY OBSERVATORY

SWARMS

AGENTS

BIDS

Pitch slide